About PropelMapper

Our Story

PropelMapper's first customer didn't use it for field reports. Ahrhoff, an animal nutrition advisory company in South Africa, used an early version of the platform to map their sales territories. In the process, they found a gap in regional coverage that led to a new hire. A mapping tool had driven a real business decision. That was the moment co-founders Reghardt Pretorius and Mark Donne knew agriculture was the right space.

The insight that shaped the product came from Reghardt's uncle, Dr. Osterhoff, an agricultural advisor in Germany. He kept meticulous brown folders for every client. Detailed notes from every visit, nothing left to chance. The advisors who adopted that discipline built stronger relationships and consistently won more business. The connection was clear.

But that level of diligence was hard to maintain. Most advisors couldn't keep it up manually, not because they didn't care, but because the process demanded too much time. The insight was simple: if you could make that discipline effortless, available to every advisor on every team, the results would follow.

"The longer the gap between seeing and writing, the more critical detail disappears. By turning a two-minute voice note into a full report immediately, we preserve the texture and insight of the visit." — Reghardt Pretorius, CTO & Co-Founder

PropelMapper launched in September 2024. Within months, ten companies had signed on across the United States, Germany, and South Africa, including Dole, Lindsay, and Laeveld Agrochem. In 2025, the company received the Meta Llama Impact Grant. In 2026, it closed an investment with Ag Startup Engine.

The team is building toward one vision: an operating system for agricultural advisors. Not another tool to add to the stack. The central platform where field intelligence is captured, structured, and compounds over time.

"Data isn't only numbers. It's relationship factors. It's what someone's kid did at school. It's the context that turns a good advisor into an indispensable one. The humanity behind it all." — Mark Donne, CEO & Co-Founder